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1999 Annual Report—Federal Reserve Bank of Dallas

The New Paradigm


A Letter from the President

Out on a New-Paradigm Limb

"Paradigm" is a pretty fancy word for a country boy. My understanding of it is illustrated by the familiar recipe for boiling a frog. You don't boil a frog by dropping him into boiling water. He'll jump out. Instead, you drop him in cold water and raise the heat. The frog won't jump because he doesn't realize his paradigm is shifting.

I believe our economy's paradigm has been shifting. But like the frog, many of us haven't noticed because the change has been gradual. Some attribute its improvement to good luck and temporary factors, or "positive supply shocks" in economists' jargon. We have been lucky, and some of our good fortune has been based on temporary factors. But we at the Dallas Fed believe there's more to it than that—a lot more.

We believe once-in-a-century advances in technology are transforming our economy. The computer chip is doing for today's knowledge economy what electricity did for our industrial economy a century ago. Synergies in technology are driving an acceleration in productivity growth that enables us to grow faster with less inflation. Economic progress is speeding up; the speed limit is rising.

Technology is the main force driving the New Economy, but not the only one. Deregulation of key industries is a factor. Increased worldwide competition is another. The collapse of communism and hard-core socialism is part of the mix, along with the fall of the Iron Curtain in Europe and the protectionism curtain in Latin America and elsewhere. Freer trade and investment throughout the world are factors. Efficient U.S. capital markets and the unique venture capital system serving high tech are important. So is the switch from budget deficits to surpluses.

The Fed has done its part by reducing inflation. In the inflationary environment of the 1970s, squeezed profits could be restored by raising prices, with confidence that competitors would go along. Today's disinflationary environment shifts the burden to productivity-enhancing cost cutting as the main route to higher profits.

While many factors are important to the New Economy, our essay focuses on technology. It helps answer the skeptics who find nothing new in the New Economy. I'm on record saying the Internet changes everything. I may exaggerate. "Things are different this time" are infamous last words that put me out on a limb. So be it. The greater exaggeration is to say nothing has changed, except, perhaps, some of the old economy's parameters.

We've been growing faster than potential and sustaining the unsustainable for four years and counting.

1999 was another good year for new-paradigm optimists. Real GDP grew over 4 percent. Payroll employment increased by 2.7 million workers, or 2.1 percent. Unemployment fell to 4.1 percent. And core inflation continued to decline, to 2 percent or below, depending on the measure. The year ended with the expansion poised to become America's longest.

Real GDP growth has averaged 4 percent for the past four years, with declining inflation. This almost doubles the 2 percent to 2.5 percent not long ago considered the maximum noninflationary potential. But we've been growing faster than potential and sustaining the unsustainable for four years and counting. Sounds odd, doesn't it? Our faster output growth is based primarily on faster productivity growth and secondarily on faster labor force growth.

Productivity growth, or increases in output per hour worked, is the main source of rising living standards. It's nice to have more output based on more workers and more hours worked, but more output per hour worked is what raises per capita incomes and living standards. Productivity growth slowed dramatically in the early 1970s, and for two decades thereafter it grew just over 1 percent a year. With the number of hours worked also growing just over 1 percent, the potential noninflationary growth rate—the speed limit—was thought to top out around 2.5 percent.

The decline in productivity growth reversed in the 1990s, especially in the second half. Productivity growth now appears to be at least 2.5 percent and rising. An increase from 1 percent to 2.5 percent is an increase of 150 percent, a huge jump with profound implications if sustained. Last year was encouraging. Productivity rose over 3 percent for the year and over 5 percent in the second half.

In addition to faster productivity growth, faster labor force growth has also boosted the economy. This was accomplished by drawing down the pool of unemployed labor, as evidenced by the decline in the unemployment rate. I mentioned in last year's Annual Report that it will be difficult to sustain recent growth rates with this shrinking labor pool, and I made two modest suggestions for alleviating the shortage: remove the penalty for Social Security recipients who work, and increase the number of visas for the skilled workers our high-tech sector requires. The need is even greater a year later, making these reforms more urgent.

Given today's squeaky-tight labor markets, neither of these proposals should threaten existing workers. The immigration proposal shouldn't be a threat since our colleges are not graduating enough native science and technology students to meet demand. Filling key slots with foreign workers would likely increase the demand for U.S. workers by allowing stalled projects to go forward. In addition, Americans would benefit if U.S. firms could stay put rather than relocate abroad to employ foreign workers.

The Federal Reserve Bank of Dallas had a good year in 1999. We—along with our banks—squashed the Y2K bug. We provided more services with improved efficiency. The District's economy remained strong, and our banks remained profitable and well capitalized. A good time—as they say— was had by all.

On a personal note, I, too, had a good year. Highlights included my first visit to "Austin City Limits" and to the Grand Ole Opry and the Bluebird Cafe in Nashville. At the Bluebird, the man who wrote one of my favorite songs, "Bubba Hyde," sang it for me. I made pilgrimages to Adam Smith's grave in Scotland, Buddy Holly's in Lubbock and Sam Houston's in Huntsville. 1999 will be a hard year to top.

Robert D. McTeer, Jr.
  President and Chief Executive Officer

The New Paradigm

The United States entered the 21st century with its economy on a roll. GDP growth averaged more than 3 percent a year in the 1990s. The country created 17 million jobs, driving unemployment down to a 30-year low of 4.1 percent. Recession receded into memory—only eight months in the previous 17 years.[1] As productivity surged, Wall Street gave the economy rave reviews and the Dow Jones industrial average quadrupled over the decade.

Through it all, one feature of the economic mix remained somewhat surprising. Rather than rising, inflation fell in the booming 1990s. Consumer prices rose 5 percent per year at the start of the decade but less than 2 percent a year from 1996 on. (See PDF for Exhibit 1 PDF.)

Times this good defy traditional economic analysis. For at least the past five decades, conventional wisdom held that a free market economy couldn't long sustain strong growth, a low jobless rate and stable prices. Economists emphasized trade-offs—between unemployment and inflation, between price stability and growth.

When the economy started to percolate, the thinking went, surging demand would create supply bottlenecks and rising wages would ignite inflationary pressures. Indeed, economic orthodoxy fixated on a "natural rate" of unemployment—somewhere between 5.5 percent and 6.5 percent—below which the economy couldn't go without escalating inflation. Once the inflationary genie was out of the bottle, the remedy was to brake the economy, which meant fewer new jobs and more layoffs. The dismal science reached another dismal judgment: good times can't last because prosperity sows the seeds of its own demise. To avoid ruinous cycles of boom and bust, the best a mature economy can do is plod along at a growth rate of 2.5 percent a year.

Traditional theories are at a loss to explain the 1990s. They miss the mark because of sweeping changes in the U.S. economy. Over the past two decades, a new economy has emerged from a spurt of invention and innovation, led by the microprocessor. These thumbnail-size devices serve as the "brains" for computers and thousands of other products, some as cutting edge as Doppler radar, others as mundane as a musical birthday card. The microprocessor's ability to manipulate, store and move vast amounts of information shifted the economy's center of gravity, creating the era of smaller, faster, smarter, better, cheaper.

The microprocessor's myriad spillovers magnify its impact. The microchip ignited wave after wave of invention and innovation. New technologies and new products burst forth, a modern-day alchemy spinning silicon into gold. The microprocessor and its spillovers forged an Information Age infrastructure of ever more powerful and affordable computers, increasingly complex software, data-dense fiber-optic networks, cellular telephones, satellite communications, laser scanners and the ubiquitous Internet.

What's different about the New Economy? There's an unbridled dynamism, flowing from an entrepreneurial capitalism. A novel idea and a little money can spark a billion-dollar business almost overnight. Yesterday's economy was dominated by establishment capitalism, with high barriers to entry that disadvantaged newcomers and new products. Economic change occurred at a slower pace.

In the New Economy, knowledge is more important to economic success than money or machinery. Modern tools facilitate the application of brainpower, not muscle or machine power, opening all sectors of the economy to productivity gains. The Industrial Age ran on physical plant and equipment. Rapid productivity growth was the province of manufacturing, a shrinking segment of the economy for four decades.

Scarcity, the first assumption of the old economy, isn't the dominant feature of the New Economy. Many of today's markets are awash with goods and services. Sellers compete aggressively for buyers. They discount. They cut costs. They expand markets through relentless promotion and advertising.

Increasing returns to scale pervade the New Economy. More of today's companies and industries thrive on quantity discounts—the higher the demand, the lower the price. Decreasing returns to scale dominated the old economy, so producing more goods and services pushed prices up. (See Exhibit 2.)

Exhibit 2

Technology Spillovers: Increasing Returns and Decreasing Costs

Even when individual industries face decreasing returns to scale, the economy as a whole may enjoy increasing returns when technology spillovers from one industry benefit others. Technology spillovers are especially abundant with mother lode inventions, whose applications spread far and wide. Innovation in one company—though intended solely for internal benefit—can spark innovation in others, triggering a powerful, economy-wide cascading effect not unlike alchemy. Revolutionary technologies can take decades to spawn all their spillovers, during which, for all practical purposes, aggregate returns to scale increase.

  • Texas Instruments was trying to reduce the size of electronic circuitry when engineer Jack Kilby developed the integrated circuit in 1958. The benefits of that innovation far exceeded what TI could internalize, opening a whole new science in which electronic circuitry would shrink to sizes once thought unachievable.
  • Intel was pursuing circuitry small enough for a pocket calculator when Ted Hoff developed the silicon-etching process that ultimately led to the microprocessor. A 1971 ad in Electronic News heralded the "computer on a chip" and signaled the start of the digital age.
  • In seeking to make microprocessors ever smaller, IBM developed the scanning tunneling microscope. The benefits of that research, however, went far beyond what was envisioned. The microscope enabled an entirely new industry—nano-technology— that promises to deliver molecularly engineered materials that will reshape our world.

Economist Joseph Schumpeter clearly understood the economics of spillovers:

"Most of us seem here to commit a mistake in handling the concept of decreasing returns. In its proper sense it applies only to given production functions and generally stationary conditions."
Business Cycles, Vol. 2

"Whenever…a given quantity of output costs less to produce than…before, we may be sure…that there has been innovation somewhere. It need not necessarily have occurred in the industry under observation, which may be only applying, or benefitting from, an innovation that has occurred in another."
Business Cycles, Vol. 1

"We are just now in the down grade of a wave of enterprise that created the electrical power plant, the electrical industry, the electrified farm and the motorcar….The mere utilization of the achievement of the age of electricity…would suffice to provide investment opportunities for quite a time to come."
Capitalism, Socialism, and Democracy

The most far-reaching implication of the New Economy centers on the trade-off between growth and inflation. Now, unemployment can go lower and growth higher without igniting inflation. Policymakers working under yesterday's mind-set had to be vigilant about growth and job creation, reacting quickly to slow the economy before prices spiraled out of control.

The New Economy is a controversial concept, still being shaped by debates over its import and implications. That's not surprising, because adjusting to changes in economic fundamentals takes time. The United States has passed through several economic eras. We began as an agricultural society. After the mid-19th century, the steam engine and then electricity transformed the country into an industrial nation. Today, deep into the Information Age, old economic theories fail to explain new realities and policy signposts don't mean what they once did.

The challenge lies in adjusting our thinking to the new realities.

The Microprocessor Miracle

Until the 1990s, contemporary Americans considered the 1960s the quintessential good times because the United States enjoyed uninterrupted growth for almost nine years.[2] The 1960s, however, don't provide the best corollary for what's happening in today's economy. We need to travel further back in time.

From 1895 to 1915, a great burst of inventiveness ushered in an era of rapid technological change and economic growth. Americans saw the arrival of one marvel after another—automobiles, airplanes, telephones, phonographs, radios, elevators, refrigeration and much more. These new inventions barely registered as a blip in a GDP dominated by farming, shopkeeping and small-scale production. In time, though, the industries that grew out of them formed the economic backbone of the 20th century. The advances of this long-ago era would have been impossible without a technology that arrived just after the Civil War: electricity. Thomas Edison, the greatest of American inventors, created the lightbulb in 1879 for the simple task of illuminating a room. To build a market for his invention, Edison harnessed electricity, building the world's first generating plant and distribution network in New York City. As it spread through the economy, electricity recast the economic paradigm.

Edison, without intending anything more than turning night into day, triggered a revolution. Without electricity, there would be no spark for internal combustion engines, no power for telephones, radios, refrigerators and air conditioners. Electricity provided an ever-ready energy source for factories, with mass production driving down the cost of making just about everything. Without it, we'd still rely on muscles, steam and wind, rather than electric motors and gasoline engines. We'd still be living in a world of horse-drawn carriages, candles, ice houses and cottage industries.

Like electricity, the microprocessor is an important invention in its own right and one that shook the world as it touched off a rapid-fire proliferation of spillovers. The device traces its origins to Dallas, where in 1958 Jack Kilby of Texas Instruments fashioned the first integrated circuit, a bundle of transistors on a piece of silicon. Thus began the grand theme of modern electronics—ever smaller, ever more powerful. Thirteen years later, Ted Hoff of Intel developed the silicon-etching process that produced the first true microprocessors. Initial applications centered on number crunching and rapid data entry. Handheld calculators arrived in 1972, bar code scanners in 1974 and the personal computer in 1975.

Over the next decade or so, American industry applied microprocessors to other tasks. Whole new products, progeny of the digital electronic revolution, burst onto the marketplace— cellular telephones, robotic factory hands, air traffic control systems, global positioning satellites, laser surgery tools, camcorders, palm-size personal organizers, to name a few.

Microprocessors made existing products better, cheaper and more efficient. Starting in the early 1980s, "smart" features helped fine-tune televisions, cut energy use by refrigerators, control cooking in microwave ovens, memorize program schedules in VCRs and generate diagnostic reports for automobiles.

As microprocessors grew in power, computers could handle larger, more complex tasks. The emerging science of computational biology illustrates how computers can spur progress in unexpected areas. New programs allow researchers to quickly decipher genetic code, speeding up development of new drugs and improved plants. Away from the laboratory, new programs open a world of possibilities—from the monsters that inhabit video games to computer-aided design for cars, clothing and houses. Using desktops and laptops, Americans run small businesses, publish newsletters and keep tabs on family finances.

A third round of spillovers emerged as computers began to communicate with each other, moving data quickly and inexpensively. Universities were the first to hook computers into networks, but it wasn't long before everyday Americans began to connect via electronic mail. The Internet entered the 1990s as an obscure communications network for educators and scientists. It ended the decade as the library, shopping mall and playground of the masses. The Internet is creating spillovers of its own, making existing industries more efficient and spawning entirely new ones, including web page design and Internet service.

The microprocessor miracle, including its wave of spillovers, wouldn't have been as spectacular if computing technology hadn't improved at such a rapid clip. Technical types chart the progress in terms of megahertz. For the rest of us, it's enough to know that processing power leapt 7,000-fold in three decades. Number-crunching tasks that took a week in the early 1970s now require but a minute. (See PDF for Exhibit 3a PDF.)

Data storage capacity and transmission speeds surged right along with the more powerful microprocessors. A single memory chip now holds 250,000 times as much data as one from the early 1970s—the difference between one page of text and 1,600 books. Transmission speeds increased by a factor of nearly 200,000. Sending the 32-volume Encyclopaedia Britannica on the Internet from New York to San Francisco would have taken 97 minutes in 1970. Today's trunk lines can move the equivalent of eight full sets in just one second.

Great leaps of power, capacity and speed led to even greater reductions in the cost of managing information. (See PDF for Exhibit 3b PDF.) Intel's vintage-1970 chips sold for $7,600 per megahertz. Today's Pentium III chip supplies its computing power for 17¢ per megahertz. The cost of storing one megabit of information—enough for a 320-page book—fell from $5,257 in 1975 to 17¢ in 1999. Sending the Encyclopaedia Britannica coast to coast would have cost $187 in 1970, largely because of slow data-transmission speeds and the expense of a long-distance telephone call. Today, the entire Library of Congress could move across the nation on fiber-optic networks for just $40.

As the new technology became better and cheaper, American businesses and households embraced it. Only a few thousand homes had a PC in 1980. Now, more than half of U.S. families own computers, the newest of them 200 times more powerful than IBM's first PC, introduced in 1981. Two-fifths of households are connected to the Internet, a mode of instant communication scarcely heard of at the start of the 1990s. Americans bought $141 billion worth of software in 1998. (See PDF for Exhibit 4 PDF.)

The Information Age's invention, innovation and enterprise forged the New Economy. Many of the nation's high-growth industries wouldn't exist without the microprocessor. High technology now drives the economy. It accounted for more than 40 percent of job growth in the 1990s—double the rate of the 1970s. (See PDF for Exhibit 5 PDF.)

At the end of the '90s, high tech, telecommunications and health care—the prime beneficiaries of the microprocessor revolution—made up more than half the market capitalization of America's 500 largest companies. Three decades ago, high tech still hadn't come out of the geeks' garages, and manufacturing and energy accounted for about half the market capitalization. (See PDF for Exhibit 6 PDF.) While the Dow quadrupled, technology stocks jumped 13-fold in the 1990s, another sign of invention and innovation's growing importance in the economy.

The microprocessor arrived a generation ago, then began revitalizing American industry in the early 1980s. Few understood how much the world was changing until the 1990s, when the Information Age achieved a kind of critical mass. It takes time for an invention to spread through the economy, for spillovers to emerge and for new products to reach the marketplace. Now that it's all coming together, America has new reason to stop seeing itself through a lens of downsizing, inequality and falling living standards. In the 1990s, thanks largely to the microprocessor and its spillovers, America witnessed a resurgence of economic growth, new jobs and productivity.

The Cost Revolution

The payoffs from the microprocessor and its spillovers are part of daily life for just about every American. Yet their mere existence doesn't fully explain the advent of the New Economy, especially the unexpected coupling of lower inflation and faster growth. Today's technologies force us to revise the rules, not only because they spur new industries but also because they embody a sweeping capacity to lower the cost of producing goods and services.

Technology impacts prices in several ways. Direct costs fall as Information Age tools make it cheaper to produce goods and services. Other savings come through electronic commerce, which encourages lower prices by expanding markets and increasing competition. Most important, the microprocessor and its spillovers transform the structure of long-term average costs, not just for New Economy enterprises but for the nation as a whole.

Direct costs. Corporate America invests heavily in computers, shelling out hundreds of billions of dollars in the 1990s for PCs, servers, software and peripherals. The investment pays off as computers boost the speed, accuracy and efficiency of just about everything businesses do—from the design studio to the factory floor, from the checkout counter to the accounting department. Information systems shorten supply chains, allowing timely delivery and automated reordering that slash inventory and paperwork costs.

Direct savings show up in every corner of the economy, reducing pressure for companies to raise prices. Even better, the new technology is often powerful enough to allow many companies to lower prices, a trend most evident in the computer and electronics industries.[3] (See Exhibit 7.)

Exhibit 7 A Compendium of Cost Cutting

Telecommuting

The ability to work productively at home has jumped, thanks to the spread of personal computers, e-mail, fax machines, cell phones and the Internet. Roughly 30 million adults currently use the Internet at home for business purposes. The proportion of workers with flexible schedules has risen sharply, from just 15 percent in 1991 (when the World Wide Web was introduced) to nearly 30 percent today. Roughly 20 million Americans now telecommute, working at least one day per month from home during normal business hours. Studies show that telecommuting saves businesses roughly $10,000 annually for a worker earning $44,000—a savings in lost work time and employee retention costs, plus gains in worker productivity. By freeing us from the 8-to-5 company office so we can work when and where we do it best, technology has cut the cost of getting the job done nearly a quarter.

Laparoscopic Surgery

Approximately 600,000 people in America had their gallbladders removed last year, 95 percent of them with a new technique known as laparoscopic cholecystectomy. The procedure uses a smart surgical tool known as a laparoscope—consisting of a digital camera (advanced models containing three or more chips), fiber-optic cables and a video monitor—and requires only three or four 1 /3-inch incisions. Patients can resume normal activities in just one week, compared with six weeks or more with yesterday's highly invasive surgery. The 85 percent reduction in lost work time isn't the only savings. The procedure itself costs roughly 10 percent less in hospital and physician fees. Similar savings apply to laparoscopic procedures involving the stomach, appendix, esophagus, abdomen, colon and other organs.

Precision Farming

With precision farming technology, remote sensors on harvesters linked to GPS satellites enable growers to make straighter rows, reduce swath overlap and crop compaction, operate in low-visibility conditions (even at night) and increase field production with reduced operator time. And whereas traditional soil testing occurs every 2 1 /2 acres, new digital mapping software computes crop yields every few feet, so growers can zero in on specific areas where yields are down. Soil-testing costs fall from roughly $50 per sample using old methods to under $8; yields are up; farmers can segregate their harvests into, say, $15-a-bottle and $30-a-bottle grapes; and trucks can be packed more accurately to avoid fines for overloading and the inefficiencies of underfilling.

Smart Structures

Monitoring and maintaining the soundness of dams, bridges, buildings and tunnels can be expensive. According to the Federal Highway Administration, 42 percent of the nation's 578,000 highway bridges are seriously deteriorated. The current way to keep tabs on the structures' health is to periodically drill holes in each one and analyze its core sample—a labor-intensive proposition. But by equipping them with a fiber-optic "nervous system," data can be collected continuously on structure strain, temperature, vibration, magnetic fields, cracks, and road-salt corrosion and penetration. That's exactly what's been done in Vermont, where engineers have made the Waterbury bridge the smartest in the world. What's more, embedded in a new dam spanning Vermont's Winooski River are four miles of fiber-optic cables. Although there to monitor stresses and strains, the cables provided an added bonus when spectrum readings from one turbine showed an unpredicted vibration, indicating efficiency had dropped from 92 percent to 81 percent. Out-of-round gears were identified and replaced, saving a significant amount of revenue. Applied to the nation's entire infrastructure, the cost efficiencies from smart structures promise to be enormous.

Lumber Manufacturing

Weyerhaeuser's state-of-the-art Green Mountain sawmill uses scanners and computers to optimize the yield and value from each log. The new technology has increased yields by 30 percent over the past five years, helping hold down lumber costs.

Lighting

Shed some light on the subject…for less. Using increasingly sophisticated software plus computer-aided design and testing, researchers have been able to sharply reduce lighting costs. Do the math. Illuminating a porch 10 hours a night, 365 nights a year with a standard 100-watt, 750–1,000 hour incandescent bulb costs about $38 a year (using a rate of 10¢ per kilowatt- hour for electricity and bulb costs of 30¢ each). Today's technology-improved, screw-in 23-watt fluorescent bulb, however, gives off just as much light, lasts 10,000 hours and consumes only $8.40 in electricity per year. Spread the $18 bulb cost over the 2 3 /4 years it will burn and the total bill comes to just $15 annually. That's 60 percent less than yesterday's technology could deliver. Newer technologies and advances in LED lighting provide even greater cost reductions—energy savings of up to 97 percent for bulbs that last 100,000 hours. The newest LED bulbs burn substantially brighter yet can significantly lower the bill for operating traffic lights, building exit signs and many other lamps that must burn continuously.

Plane Design

In making the 777, Boeing pioneered a new design process that uses a computer program called CATIA to digitize the entire aircraft. Eschewing the usual Mylar drawings, Boeing developed a program that allows engineers to "fly" through a computerized prototype of the aircraft, iterating the design in virtual space. The result is a big reduction in cost. Rework time on the plane's design was reduced 60 percent to 90 percent over previous models, repair time has been cut 80 percent and fuel efficiency is greater, not to mention that the 777's noise signature is significantly lower.

In 1985, when Ford Motor Co. wanted data on how cars withstood accidents, it spent $60,000 to slam a vehicle into a barrier. Today, Ford's supercomputers can simulate the same collision in 15 minutes for $200. By 2001, the cost of a frontal "crash" in cyberspace will be down to just $10.

In the airline business, the Final Approach Spacing Tool, air traffic control software developed for NASA, makes take-offs and landings more efficient. The system has already cut two minutes off the average landing time at Dallas/Fort Worth International Airport. When fully operational nationwide, it will save airlines almost $1 billion a year in jet fuel.

Wal-Mart, the nation's largest retailer, cut up to 20 percent off the cost of operating a delivery truck by installing computers, global positioning gear and cell phones in 4,300 vehicles. Supercomputers produce a thousandfold improvement in seismic data, allowing BP Amoco to find oil for under $1 a barrel, down from nearly $10 a barrel in 1991. (See PDF for Exhibit 8 PDF.) Processing an Internet transaction costs a bank just a penny, compared with $1.14 with a pen, paper and teller. (See PDF for Exhibit 9 PDF.)

Cutting direct costs means consumers pay lower prices. At home, too, microprocessors are saving Americans money. Computer chips are now tucked inside just about every home appliance—from coffeemakers to garage door openers. Since 1972, for example, chips have helped reduce energy consumption by 36 percent for room air conditioners, 42 percent for clothes washers, 50 percent for dishwashers, 61 percent for freezers and 67 percent for refrigerators. (See PDF for Exhibit 10 PDF.)

Electronic commerce. The past quarter century's inventions and innovations are changing the way Americans buy and sell. Computers, high-speed modems, fiber-optic cables and encryption software came together with the Internet and electronic mail in the 1990s to create e-commerce. Americans are going online to schedule flights, download music, buy books, invest in stocks, purchase cars, find jobs and order groceries for home delivery.

The cyberspace marketplace is still in its infancy, amounting to only $151 billion in 1999. By 2003, however, it will rise to an estimated $1.7 trillion, then continue to soar. Consumer purchases get most of the attention, but four-fifths of e-commerce involves business-to-business transactions.

Electronic commerce alters the economy's cost structure by intensifying competition. The idea of rivalry among sellers driving down prices has a long pedigree in economics, dating back at least as far as Adam Smith. And there's precedent for technology promoting competition.

The canals and railroads of the 18th century and the air transport and interstate highways of the 20th century expanded customer bases and decreased the cost of bringing goods and services to market.

The ease of shopping nationally—or even globally—online frees consumers from dependence on local merchants. We can buy wherever products are cheapest, then get delivery overnight. Low-cost outlets win additional business and thrive. High-cost sellers shrink and eventually go out of business. At the same time, electronic commerce reduces or even eliminates layers of retail and wholesale, cutting the cost of marketing and distribution.

Today, e-commerce is a worldwide virtual marketplace, open for business 24 hours, seven days a week. (See Exhibit 11.) Internet sites proliferated in the past decade as consumers discovered the convenience of shopping online. At a click of the mouse, they can visit the sites of established retailers—jcpenney.com, walmart.com and homedepot.com. And they have access to hundreds of newcomers, including bookseller amazon.com, lens merchant cheapcontacts.com and sporting goods dealer fogdog.com.

Exhibit 11 Better Shop Around

The emergence of the Internet and electronic commerce has redefined how today's buyer can better shop around. In at least 10 ways, outlined below, e-commerce has heightened competitiveness in the markets that make up GDP and thereby flattened the economy's aggregate supply curve. The upshot: today's shifts in aggregate demand don't have the inflationary consequences they once did.

officemax.com
victoriassecret.com
peapod.com
E-tail. Avoid the company's bricks-and-mortar store and go online to shop at its web site. Office products, lingerie, groceries and more are all available for home delivery at the click of a button.
dell.com
ssmills.com
amishreflections.com
Direct commerce. Be direct. Cut out the middleman and buy directly from the producer. Computers, carpeting, furniture and a growing number of other products are accessible factory-direct.
amazon.com
cheapcontacts.com
wine.com
Centralized marketplaces. Shop in a global marketplace that transcends conventional boundaries. Buy the book, contact lenses, wine and other items your local store doesn't stock.
ebay.com
bid.com
sothebys.com
Auctions. Bid on whatever you're looking for in a giant online trading community. Shop by product category (for example, antiques) or by product model number (Bose 501 speakers).
reverseauction.com
buyersedge.com
nextag.com
Reverse auctions. Watch multiple sellers bid prices down to win your business. Make instant purchases at any time in a market where prices are continuously falling.
mercata.com
accompany.com
etsbuyit.com
Group buying systems. Use group buying power to get quantity discounts. The more people who purchase an item, the lower the price for all. Supply curves don't just flatten, they slope downward.
priceline.com
expedia.com
demandline.com
Buyer-driven systems. Set the maximum price you're willing to pay for a product and let sellers compete for your business. Autos, air travel, hotel rooms and more may be cheaper than you think.
rusure.com
clickthebutton.com
dealtime.com
Shop bots. Take an intelligent agent shopping with you to look over your shoulder and keep you from paying too much. Shop bots scan other sites and comparison shop so you don't have to.
mysimon.com
pricepulse.com
respond.com
Personal shoppers. Use a personal cybershopper to shop for you at thousands of online stores. Get what you want at a great price by letting technology work for you efficiently and anonymously.
freemarkets.com
verticalnet.com
ubarter.com
Business-to-business commerce. Cut the cost of doing business by shopping for your company's equipment, parts, supplies and services in a competitive global market.

Cyberspace business is a free-for-all, with entrepreneurs striving to meet consumers' needs by devising seemingly endless schemes. Dell Computer lets buyers customize computers online. Internet companies conduct traditional auctions, such as the ones at ebay.com, and so-called reverse auctions, where sellers bid for buyers. Priceline.com and others play a version of "Let's Make a Deal," with customers naming a price for airline tickets, hotel rooms and other items. Sellers then decide whether to accept. Mercata.com brings bulk discounts to the Internet by assembling groups of buyers who want the same products. Ubarter.com matches companies' surplus goods and services in noncash transactions. New applications are making shopping online even easier. Programs scour cyberspace for the best prices—sometimes doing the comparison shopping while the buyer sleeps.

Declining long-run average costs. The economics of the Industrial Age centered on the cost structure of yesterday's major industries—manufacturing, mining, agriculture and construction. Their costs may fall as output increases, but not for long. Well before demand is satisfied, enterprises exhaust economies of scale and start bidding up prices for scarce inputs. Production costs for additional units rise, slowly at first but then more rapidly.

The bottom line: as Industrial Age companies expanded operations, they had little choice but to raise prices to cover higher costs. In an economy dominated by rising-cost industries, additional demand can ignite inflation. It's this view of basic costs, accurate for an industrial economy, that led analysts to conclude that rapid growth can threaten price stability.

The Information Age gave birth to companies and industries with a decidedly different cost structure. Their output exhibits increasing returns to scale over a wide range of products. Instead of rising with additional output, average costs continue to slope downward. (See PDF for Exhibit 12 PDF.) Goods and services become cheaper to produce as the size of the market increases. This gives companies a powerful incentive for aggressive pricing, including quantity discounts.

Information Age enterprises need more customers to recoup their investment in new-product development. Today, bigger is often better, which helps explain the surge in mergers and acquisitions in the 1990s. Companies combine to capture the advantages that come from downward sloping long-run average cost curves. (See PDF for Exhibit 13 PDF.)

What frees today's technology from the old model of increasing costs? It's partly changes in the nature of what we produce. Yesterday's goods and services had a "rivalry" in consumption, in which one person's purchase barred anyone else's. In the New Economy, more companies make products—such as information and entertainment— that don't disappear or even degrade with use. They can satisfy many consumers at the same time, so additional demand doesn't lead to shortages.

Moreover, many New Economy businesses connect people. It's expensive to link one or two users in a network, but it's far less costly to add customers once the delivery system is big enough to serve a critical mass. This has always been true for telephones, trucking routes, airlines, television and electricity. Now it also applies to the Internet, media and telecommunications, all industries on the economy's leading edge.

Finally, the Information Age is largely a world of high fixed and low marginal cost. Modern technology often requires staggering startup costs, with tens or even hundreds of millions of dollars going to design products, recruit workers, purchase equipment and establish a presence in the marketplace. Once in production, however, delivering additional goods or services is typically rather cheap.

Consider prescription drugs. It requires an average $350 million to bring a new pill to market. At that price, the cost of producing the first dose is exorbitant. If it takes a penny to produce each additional one, though, average production costs fall quickly—to $350 each at 1 million pills, $3.51 at 100 million and 4¢ at 10 billion. (See PDF for Exhibit 14 PDF.)

Many of the new technologies have the same cost structure. Software companies spend millions on programmers who write line after line of computer code. Additional copies are virtually costless if downloaded via the Internet. In Dallas, the average cost of a minute of cell phone service falls from nearly 50¢ at 60 minutes per month to just a dime for 1,000 minutes. (See PDF for Exhibit 14a PDF.) Once they invest in equipment, Internet service providers can add new subscribers for very little. The Scandinavian countries, the United States, Canada and Australia show the deepest penetration of Internet households per 1,000 residents, and they also have the lowest access fees. (See PDF for Exhibit 14b PDF.)

The $9 trillion U.S. economy is sprawling and diverse, with millions of companies. Some operate with increasing costs, others with decreasing costs. Fast growth in the New Economy creates more of the latter with each passing year. This alters the cost structure for the nation as a whole, even though a large number of traditional industries continue to exist.

Spillovers add to the economy-wide savings. Computers, software, high-speed data transmission and other new technologies lower the cost of doing business across wide swaths of the economy. (See PDF for Exhibit 15 PDF.) Even such old-line industries as steel, textiles and automobiles are taking advantage of Information Age cost cutting. As a result, the overall economy's cost structure can slope downward, even though many companies face decreasing returns to scale.

Give Growth a Chance

The New Economy isn't a mirage. The microprocessor set off a revolution that spawned a new vitality and challenged old notions about the economy's limits. And there's no end in sight. Industries and applications already in the marketplace will take decades—in some cases, a century or more—to fully mature. More spillovers from the microprocessor, and the innovations those technologies will beget, are just over the horizon.

We think of the years straddling 1900 as wonderfully inventive times, personified by Edison, who in bringing electricity to the market launched a revolution. If anything, our times teem with unmatched potential for technological change. Edison gave the world a substitute for physical power. Today's entrepreneurs bring to the fore a more versatile, far-reaching asset—brainpower. Our inventory of science and technology—the raw material of new products and processes—exceeds anything seen before.

Global positioning satellites, artificial intelligence and virtual reality are only now emerging as sources of new goods and services. Biotechnology, too, is still in its infancy. Armed with the tools of computational biology, scientists will soon complete the Human Genome Project, an effort to identify our entire genetic code. The research could make possible treatments for a host of conditions—from baldness to Alzheimer's disease. Nanotechnology, the emerging science of molding matter at the molecular level, promises materials that conduct electric pulses with only minute resistance and machines the size of microbes to attack viral diseases.

Science gives us new technologies, but entrepreneurs forge new products and organize new industries. From Thomas Edison to Bill Gates, the great architects of enterprise stand as symbols of the legions who turn technology into profits. Capitalism's competition is a race, with the prize going to those who harness technology to deliver newer, better and cheaper products. The new paradigm rises out of a powerful mix—a dynamic market economy percolating with technology.

The New Economy manifests America's future, but making the most of it requires new thinking. We can no longer operate under the old assumptions about how fast the economy can grow, how low unemployment can go and when policymakers should apply the brakes to ward off inflation. Judging from the 1990s, the upper limit for noninflationary growth may be a full point or more higher than most economists thought at the start of the decade.

Faster growth and low inflation do go together, not just in the short run but in the long term as well. In fact, we've arrived at lower inflation not despite faster growth but because of it. The New Economy needs to expand to capture the benefits of declining long-run average costs. We shouldn't underestimate the microprocessor technology's ability to make us more productive. If industries and workers continue to leap in efficiency, pressure to raise prices won't be as great.

By itself, growth is no longer an automatic trigger for inflation. We cannot assume that strong GDP or vigorous demand makes a spike in prices inevitable. As we advance into the New Economy, the best course is to keep the emphasis on direct measures of the price level. After all, the best place to look for inflation is in price statistics, not in readings of economic activity levels.

High inflation is undeniably a curse. Rapidly rising prices rob consumers of their hard work and savings. Uncertainty about future costs is unsettling for both individuals and companies. Most important, too-high inflation always leads to a day of reckoning, when the economy must be throttled back to restore stable prices. The worse the inflation, the tighter the screws must be turned.

It's right to be vigilant about inflation. Even so, we cannot ignore the changes sweeping the nation and world. The new economic paradigm has brought us the best of all worlds—innovative products, new jobs, high profits, soaring stocks. And low inflation.

It's wise to be wary of inflation—but also to give growth a chance.

—W. Michael Cox and Richard Alm


Notes

  1. The economy hasn't always been so stable. From 1853 to 1953, the country endured recession 40 percent of the time. Since 1982, the economy has been in a slump just under 4 percent of the time.
     
  2. At 106 months, the 1960s expansion was then the longest in U.S. history. The current expansion, which began in March 1991, eclipsed that record in February 2000.
     
  3. For a thorough examination of pricing, see "Time Well Spent: The Declining Real Cost of Living in America," the Dallas Fed's 1997 annual report essay.

Acknowledgments

"The New Paradigm" was written by W. Michael Cox and Richard Alm. The essay is based on research conducted by Cox, senior vice president and chief economist, Federal Reserve Bank of Dallas. Sonja Kelly, Meredith Walker, Tom Siems and Charlene Howell provided research assistance.

Selected References

Aghion, Phillippe, and Peter Howitt, Endogenous Growth Theory (Cambridge: MIT Press, 1998).

Carmel, Erran, Jeffrey A. Eisenach and Thomas M. Lenard, The Digital Economy Fact Book (Washington, D.C.: Progress & Freedom Foundation, 1999).

DeVol, Ross C., America's High-Tech Economy: Growth, Development and Risks for Metropolitan Areas (Santa Monica, Calif.: Milken Institute, July 13, 1999).

Malone, Michael S., The Microprocessor: A Biography (New York: Springer-Verlag New York, 1995).

Organization for Economic Cooperation and Development, OECD Science, Technology and Industry Scoreboard 1999: Benchmarking Knowledge-Based Economies (Paris, 1999).

Riordan, Michael, and Lillian Hodeson, Crystal Fire: The Birth of the Information Age (New York: W. W. Norton, 1997).

Romer, Paul M., "Increasing Returns and Long-Run Growth," Journal of Political Economy, October 1986, pp. 1002–37.

Schumpeter, Joseph A., Capitalism, Socialism, and Democracy (New York: Harper & Brothers, 1950); Business Cycles, Vols. 1 and 2 (New York: McGraw-Hill, 1939).

U.S. Department of Commerce, Secretariat on Electronic Commerce, The Emerging Digital Economy, April 1998; The Emerging Digital Economy II, June 1999.

———, Bureau of Economic Analysis, Survey of Current Business, "Price Indexes for Selected Semiconductors, 1974–96," February 1998.

Exhibit Notes and Data Sources

Page 4
The U.S. Economy: Gaining Momentum in the ’90s
GDP per worker: Bureau of Economic Analysis, Bureau of the Census.

Dow Jones industrial average: FAME Database.

Unemployment rate and consumer prices: Bureau of Labor Statistics.

Page 8
Knowledge Is Power
Costs are in 1999 dollars. Data for speed and capacity are based on the most advanced technology available. Data for cost are based on the least expensive technology. Chart scale is logarithmic.

Microprocessor speed: 1971, 1979 and 1989, Intel Corp. 2000, Chip Geek, www.ugeek.com.

DRAM storage: 1973, 1979 and 1988, Hitachi, www.hitachi.co.jp. 2000, Samsung Magazine, December 1998, www.samsung.com/magazine/tech.html.

Bandwidth speed: “Is There a Moore’s Law for Bandwidth?” IEEE Communications Magazine, October 1999. Data are for 1970, 1980, 1992 and 1999.

Cost of 1 megahertz: 1971, Byte Magazine, www.byte.com. 1979 and 1989, Rhodes University, “25 Years of Microprocessor History,” www.cs.ru.ac.za. 2000, Electronic Buyers’ News Online, www.ebnews.com.

Cost of 1 megabit of storage: 1975, 1980 and 1990, “Price Indexes for Selected Semiconductors, 1974–96,” Bureau of Economic Analysis. 1999, Electronic Buyers’ News Online. Average price of 64-Mb DRAM chips as of Dec. 8, 1999.

Page 9
16 Stats on the New Economy
Households with computers:
1980, Statistical Abstract of the United States, 1990, Bureau of the Census. 1990, The World Almanac and Book of Facts, 1998 (Mahwah, N.J.: World Almanac Books, 1997). 1999 data are a Forrester Research Inc. estimate published in The Digital Economy Fact Book.

Shipments of personal computers: The Wall Street Journal Almanac 1998 (New York: Ballantine, 1997). 1999 data are based on a 24 percent increase over 1998 figure.

Computer programmers, operators and scientists in the United States: 1970, 1980 Census of the Population, Bureau of the Census. 1980, 1990 and 1998, Employment and Earnings, Bureau of Labor Statistics, various years. Latest available data are for 1998.

Computer and information sciences degrees: 1971, 1980 and 1990, Statistical Abstract of the United States, 1993. 1996, Digest of Education Statistics, U.S. Department of Education. Latest available data are for 1996.

Manufacturers of computers and related devices: County Business Patterns, various years. Latest available data are for 1997.

Market value of publicly traded U.S. computer and related devices companies: Compustat. Market values are in 1998 dollars; latest available data are for 1998.

Computer-services establishments: County Business Patterns, various years. Latest available data are for 1997.

Market value of publicly traded U.S. computer-services companies: Compustat. Market values are in 1998 dollars; latest available data are for 1998.

Number of PC software programs: Number of files in CNET’s shareware.com software library as of Dec. 31, 1999, www.shareware.com.

Sales of U.S. software companies: 1970 and 1980, Compustat. 1990 and 1998, The Business Software Alliance, Forecasting a Robust Future: An Economic Study of the U.S. Software Industry, June 1999. Data for 1980 and 1998 are annual receipts. Sales are in 1998 dollars; latest available data are for 1998.

Market value of publicly traded U.S. software companies: Compustat. Market values are in 1998 dollars; latest available data are for 1998.

Households on the Internet: The Digital Economy Fact Book.

Worldwide Internet hosts: “Hobbes’ Internet Timeline,” info.isoc.org. A host is a domain name that has an IP address record associated with it.

Market value of publicly traded U.S. Internet equipment and services companies: Compustat. Market values are in 1998 dollars; latest available data are for 1998.

Worldwide e-commerce revenues: Dataquest Inc. and Forrester Research Inc. Revenues are in 1998 dollars.

Worldwide e-mail addresses: eMarketer, www.emarketer.com.

Page 10
America’s Shifting Source of Growth
County Business Patterns, various years. Employment growth measured as the growth over the previous decade in high-tech industry employment as a share of total employment growth. Information technology producing industries in 1970: SIC codes 283, 3573, 3579, 3650, 3660, 3671–3674, 3679, 3810, 3821, 384, 4100, 4200, 4500, 4600, 4700, 481, 483, 489, 4900, 62, 8000, 8100 and 8200. In 1980: SIC codes 283, 3573, 3579, 3650, 3660, 3671–3674, 3679, 3810, 383, 384, 4100, 4200, 4500, 4600, 4700, 481, 483, 489, 4900, 5022, 512, 62, 8000, 8100 and 8200. In 1990 and 1997: SIC codes 2830, 3571, 3572, 3575, 3577–3579, 3650, 3660, 3671, 3672, 3674–3679, 3695, 3823, 3825–3827, 3840, 4100, 4200, 4500, 4600, 4700, 4810, 4830, 4840, 4890, 4900, 5045, 5120, 5734, 6200, 7371–7379, 8000, 8100
and 8200.

Page 11
The Shifting Values of American Business: 1970, Compustat. 1999, Bloomberg.

Page 13
Statistics on auto microchips: Charles Mantel, Selantek Inc., Houston.

Page 14
Barrels of Savings: “The Role of 3D Seismic in a World Class Turnaround,” paper presented by William K. Aylor, Jr. at Society of Exploration Geophysicists convention, November 1997.

Page 15
First in Line and Last in Cost: The Digital Economy Fact Book. Data are for 1996 and are in 1999 dollars.

Is Your Refrigerator Running?: Association of Home Appliance Manufacturers, www.aham.org.

Clothes washer and dishwasher: Energy use is in kilowatt-hours per cycle.

Refrigerator: Energy use is for an automatic defrost, top mount freezer and is in kilowatt-hours per year.

Freezer: Energy use is for an upright, automatic defrost and is in kilowatt-hours per year.

Room air conditioner: Energy use is based on 750 hours of operation and is in kilowatt-hours per year.

Page 19
Bigger Is Better: Statistical Abstract of the United States, various years. Covers transactions of $5 million or more including mergers, acquisitions, acquisitions of a partial interest that involves 40 percent stake in the target or an investment of at least $100 million, divestitures, and leveraged transactions that resulted in an ownership change.

Page 20
Declining Long-Run Average Cost: The Supply-Side Revolution
Average pill cost:
Drug Discovery/Technology News, March 1999.

Internet access cost and host density: OECD Communications Outlook (Paris: Organization for Economic Cooperation and Development, 1999), Tables 5.1 and 7.15. Internet access cost is the peak rate of an Internet access basket in 1998, measured in U.S. dollars adjusted for purchasing-power parity.

Wireless rates in Dallas: Wireless Week, www.wirelessweek.com. Data are as of March 22, 1999.

Page 22
A Parade of Ps and Qs
Price vs. quantity of microprocessors: “Price Indexes for Selected Semiconductors, 1974–96”; Texas Instruments. Quantity includes microprocessors, microcontrollers and digital signal processors.

PC sales and prices: Bureau of Labor Statistics; The Wall Street Journal Almanac 1998. 1999 sales are estimated. Chart scale is logarithmic.

Cost vs. quantity of wireless calls: Cellular Telecommunications Industry Association, www.wow-com.com.

Cost vs. quantity of TV sets: 1978–88, Sears, Roebuck and Co. catalogs. 1992–97, J.C. Penney Company Inc. catalogs. Remaining years are estimates based on linear extrapolation from the two real values surrounding these estimates.

Cost vs. quantity of a long-distance call: 1970–87, Statistical Abstract of the United States, various years. 1988–97, Statistics of Communications Common Carriers, Federal Communications Commission. Data for 1982 and 1983 are estimates based on linear extrapolation from the two real values surrounding these estimates. Data are for a five-minute call from New York to Los Angeles.

Annual miles flown and cost per mile: Air Transport Association, www.air-transport.org.

Credits

Photos and illustrations courtesy of Advanced Bionics Corp. (p. 16 upper); Western Geophysical division of Baker Hughes Inc. (p. 14 upper); Canon USA Inc., 800-828-4040 (p. 21 upper); Cellemetry LLC, www.cellemetry.com (p. 14 lower); Cyrano Sciences Inc., www.cyranosciences.com (p. 21 lower right);
Dallas Semiconductor Corp. (p. 7o); Electronic I.D. Inc. by Destron Fearing Corp. (p. 19); Ford Motor Co. (pp. 10, 13); IBM (p. 5 right); Intel Corp. (pp. 5 center; 7b, c, f); Motorola Inc. (p. 21 center); NASA/JPL/California Institute of Technology (front cover; pp. 7a, h, i, j, l; 21 lower left); Nanogen Inc., San Diego, Calif. (p. 7m); OmniVision Technologies Inc., www.ovt.com (p. 7n); Pan Am SimCom Training Centers, www.simulator.com (p.13); The Pennsylvania State University College of Agricultural Sciences (p. 19 lower); SIGMET Inc., Westford, Mass. (p. 7p); Texas Instruments Inc. (pp. 5 left; 7d, e, k; 15); Washington University School of Medicine in St. Louis (p. 16 lower). Photo from Replay TV Inc. (p. 7g) originally appeared in Wired.

About the Dallas Fed

The Federal Reserve Bank of Dallas is one of 12 regional Federal Reserve Banks in the United States. Together with the Board of Governors in Washington, D.C., these organizations form the Federal Reserve System and function as the nation's central bank. The System's basic purpose is to provide a flow of money and credit that will foster orderly economic growth and a stable dollar. In addition, Federal Reserve Banks supervise banks and bank holding companies and provide certain financial services to the banking industry, the federal government and the public.

Since 1914, the Federal Reserve Bank of Dallas has served the financial institutions in the Eleventh District. The Eleventh District encompasses 350,000 square miles and comprises the state of Texas, northern Louisiana and southern New Mexico. The three branch offices of the Federal Reserve Bank of Dallas are in El Paso, Houston and San Antonio.

Federal Reserve Bank of Dallas
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