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Consumer Decisionmaking: Insights from Behavioral Economics
April 29–30, 2010
Federal Reserve Bank of Dallas


Hosted by:
Federal Reserve Bank of Dallas

In Partnership with:
University of Texas at Dallas


The increased complexity of the financial markets has made it difficult for consumers to choose products that best serve their interests. This conference examines factors that guide consumers' decisionmaking process—such as immediate gratification, inertia or a lack of knowledge and understanding about the costs and benefits of financial services.

Leading scholars will present their research with particular focus on low- to moderate-income consumers. We will have a dialogue among financial institutions, regulators and policymakers on how to develop better products, services and policies.

Fast Facts

When

  • April 29–30, 2010

Where

  • Federal Reserve Bank of Dallas
    2200 N. Pearl St., Dallas, TX 75201
  • Directions

Time

  • Thursday, April 29
    5:30–8:30 p.m.
  • Friday, April 30
    8:30 a.m.–4 p.m.

Registration

Hotel

  • Hotel ZaZa
    2332 Leonard St.
    Dallas, TX 75201
    214-468-8399 or 800-597-8399
  • Ask for the Dallas Fed's consumer conference special rate of $179.

Agenda

Thursday, April 29

  • Reception and Dinner
    Address by George A. Akerlof,
    2001 Nobel Laureate in Economics

Friday, April 30

  • Session 1: Behavioral Measures for Consumer Finance
    Catherine Eckel, University of Texas at Dallas
    Jeffrey Carpenter, Middlebury College
  • Session 2: Understanding Consumers' Behavior
    Rachel Croson, University of Texas at Dallas
    Signe-Mary McKernan, The Urban Institute
    Ebonya Washington, Yale University
  • Luncheon Address
    Sendhil Mullainathan, Harvard University
  • Session 3: Financial Sophistication, Financial Education and Innovative Products
    Stephan Meier, Columbia Business School
    Brigitte C. Madrian, Harvard University
    Alejandra Lopez-Fernandini, New America Foundation
  • Session 4: Behavioral Insights into Financial Regulation
    Janis K. Pappalardo, Federal Trade Commission
    Jeanne Hogarth, Federal Reserve Board
  • Closing Remarks
    Christopher Foote, Federal Reserve Bank of Boston

More information

  • Soraya Anderson
    Federal Reserve Bank of Dallas
    2200 N. Pearl St.
    Dallas, TX 75201
    214-922-5377 or 1-800-333-4460 ext. 5377
    soraya.anderson@dal.frb.org

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