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Alfreda B. Norman

Senior Vice President
Federal Reserve Bank of Dallas

Alfreda NormanAlfreda Norman oversees the Dallas Fed’s communications and public outreach programs. She has responsibilities for corporate communications, publications/web services, community development, economic education and financial institution relationship management.

Since joining the Bank in 2004, she also served as an officer and vice president of the Community Development Department, promoting financial stability for low- and moderate-income communities and individuals.

Before joining the Bank, Norman was one of the first neighborhood development officers hired by Bank of America in Texas. She also has extensive experience working with the public and private sectors and held management positions at the City of Dallas Office of Cultural Affairs and the Container Store corporate headquarters in Dallas.

In addition, she is affiliated with many cultural and civic organizations, including Big Thought, Communities Foundation of Texas, The Dallas Assembly, North Texas Asset Funders Network, Southwestern Medical Foundation, Executive Women’s Roundtable and the Dallas Mayor’s Task Force on Poverty.

Norman earned a bachelor’s degree from Southern Methodist University and is a graduate of the University of Virginia’s Graduate School of Retail Banking.