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Surveys

Special Questions

Texas Business Outlook Surveys
November 28, 2022

Special Questions

For this month’s survey, Texas business executives were asked supplemental questions on costs and operating margins. Results below include responses from participants of all three surveys: Texas Manufacturing Outlook Survey, Texas Service Sector Outlook Survey and Texas Retail Outlook Survey.

Texas Business Outlook Surveys

Data were collected November 14–22, and 397 Texas business executives responded to the surveys.

1. If costs (including wages) are increasing, to what extent are you passing the higher costs on to customers in the way of price increases?
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Aug. '22
(percent)
Nov. '22
(percent)
None 36.0 41.3 24.1 32.1 25.7 29.8
Some 38.4 37.5 40.6 43.4 48.5 42.5
Most 16.7 14.1 24.1 16.5 15.2 16.3
All 8.9 7.2 11.1 8.1 10.5 11.4

NOTE: 397 responses.

1a. How are you doing this? Please select all that apply.
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Nov. '22
(percent)
Raising prices this year 77.9 83.4 66.9 84.5 68.6
Raising prices next year 34.7 33.2 75.0 29.2 51.6
Offering reduced product or service for the same price 12.7 6.4 10.2 19.7 9.7
Offering variable pricing or adding contract contingencies to allow for rising input costs 9.9 13.9 21.6 4.7 10.9
Adding a temporary price surcharge 1.9 * 9.7 12.9 7.4
Other 9.4 6.4 5.9 5.2 3.1

*This answer choice was not asked in the July ’21 survey.
NOTES: 258 responses. This question was posed only to those passing at least some of the higher costs on to customers.

1b. If costs (including wages) are increasing, how has your firm’s ability to pass those increases on to customers changed over the past six months?
  May '18
(percent)
Dec. '18
(percent)
Aug. '19
(percent)
May '21
(percent)
Nov. '22
(percent)
Much easier now 2.5 1.4 1.8 7.0 3.6
Somewhat easier now 23.8 18.9 13.0 23.9 20.3
Similar to six months ago 38.8 39.5 46.4 44.2 40.3
Somewhat harder now 21.0 23.7 26.7 15.8 23.9
Significantly harder now 13.9 16.5 12.1 9.1 11.9

NOTES: 360 responses. This question was posed only to those having increasing costs.

2. How has your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, changed over the past six months?
  Dec. '18
(percent)
May '19
(percent)
Dec. '21
(percent)
Nov. '22
(percent)
Increased substantially 7.2 6.2 9.9 3.5
Increased slightly 23.1 22.9 32.2 21.8
Remained the same 24.4 29.1 18.3 25.3
Decreased slightly 34.2 33.6 25.7 34.4
Decreased substantially 11.1 8.2 13.9 14.9

NOTE: 395 responses.

3. How do you expect your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, to change over the next six months?
  Nov. '22
(percent)
Increased substantially 4.3
Increased slightly 30.1
Remained the same 25.5
Decreased slightly 30.1
Decreased substantially 10.1

NOTE: 396 responses.

Survey respondents were given the opportunity to provide comments. These comments can be found on the individual survey Special Questions results pages, accessible by the tabs above.

Texas Manufacturing Outlook Survey

Data were collected November 14–22, and 95 Texas manufacturers responded to the survey.

1. If costs (including wages) are increasing, to what extent are you passing the higher costs on to customers in the way of price increases?
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Aug. '22
(percent)
Nov. '22
(percent)
None 15.2 24.2 6.9 13.1 12.8 16.3
Some 44.6 41.8 35.6 42.9 52.3 48.9
Most 29.3 24.2 35.6 29.8 19.8 14.1
All 10.9 9.9 21.8 14.3 15.1 20.7

NOTE: 95 responses.

1a. How are you doing this? Please select all that apply.
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Nov. '22
(percent)
Raising prices this year 84.6 88.4 77.8 87.7 63.6
Raising prices next year 24.4 33.3 76.5 28.8 49.4
Offering reduced product or service for the same price 20.5 18.8 25.9 17.8 5.2
Offering variable pricing or adding contract contingencies to allow for rising input costs 16.7 4.3 8.6 1.4 13.0
Adding a temporary price surcharge 0.0 * 21.0 20.5 13.0
Other 7.7 2.9 1.2 2.7 1.3

*This answer choice was not asked in the July ’21 survey.
NOTES: 77 responses. This question was posed only to those passing at least some of the higher costs on to customers.

1b. If costs (including wages) are increasing, how has your firm’s ability to pass those increases on to customers changed over the past six months?
  May '18
(percent)
Dec. '18
(percent)
Aug. '19
(percent)
May '21
(percent)
Nov. '22
(percent)
Much easier now 1.2 1.0 1.0 15.4 6.6
Somewhat easier now 30.2 26.5 12.7 28.6 17.6
Similar to six months ago 31.4 35.7 45.1 37.4 39.6
Somewhat harder now 24.4 20.4 25.5 14.3 20.9
Significantly harder now 12.8 16.3 15.7 4.4 15.4

NOTES: 91 responses. This question was posed only to those having increasing costs.

2. How has your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, changed over the past six months?
  Dec. '18
(percent)
May '19
(percent)
Dec. '21
(percent)
Nov. '22
(percent)
Increased substantially 11.1 11.4 4.6 5.3
Increased slightly 24.2 23.8 26.4 14.7
Remained the same 17.2 22.9 19.5 20.0
Decreased slightly 35.4 33.3 25.3 38.9
Decreased substantially 12.1 8.6 24.1 21.1

NOTE: 95 responses.

3. How do you expect your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, to change over the next six months?
  Nov. '22
(percent)
Increased substantially 5.3
Increased slightly 32.6
Remained the same 20.0
Decreased slightly 28.4
Decreased substantially 13.7

NOTE: 95 responses.

Special Questions Comments

These comments have been edited for publication.

Food Manufacturing
  • Operating margins are lower than pre-COVID. We have some pricing power on some products but not on all products (we’re a price taker on more commodity products).
Printing and Related Support Activities
  • Hold [interest] rates steady for a while … please do not be too hasty to raise rates again.
Primary Metal Manufacturing
  • It is difficult to raise prices in certain markets due to the onslaught of imports from other countries.
Computer and Electronic Product Manufacturing
  • We are bringing on much needed capacity for the long term, which will pressure operating margins in the near term (the next few years).
  • Our operating margin increased over the last six months because we were able to pass on higher pricing to customers. Prior to that, rapidly changing pricing flipped our margin negative until we could renegotiate pricing, so the company is now again profitable but was negative for a period of time. In short, the increased operating margin was essential because the other path was unsustainable. The [higher margin] does not reflect that the company raised its prices and increased its profits, but rather that once prices were able to increase, the company was finally able to return to normal operating margins not seen since COVID restrictions were put in place.

Texas Service Sector Outlook Survey

Data were collected November 14–22, and 302 Texas business executives responded to the survey.

1. If costs (including wages) are increasing, to what extent are you passing the higher costs on to customers in the way of price increases?
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Aug. '22
(percent)
Nov. '22
(percent)
None 43.9 48.0 30.7 38.2 30.1 34.3
Some 36.1 35.8 42.5 43.5 47.3 40.4
Most 11.9 10.0 19.7 12.2 13.7 17.0
All 8.2 6.1 7.0 6.1 9.0 8.3

NOTE: 302 responses.

1a. How are you doing this? Please select all that apply.
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Nov. '22
(percent)
Raising prices this year 74.1 80.5 61.3 83.1 70.7
Raising prices next year 40.7 33.1 74.2 29.4 52.5
Offering reduced product or service for the same price 3.7 11.0 19.4 20.6 11.6
Offering variable pricing or adding contract contingencies to allow for rising input costs 10.4 7.6 11.0 6.3 9.9
Adding a temporary price surcharge 3.0 * 3.9 9.4 5.0
Other 10.4 8.5 8.4 6.3 3.9

*This answer choice was not asked in the July ’21 survey.
NOTES: 181 responses. This question was posed only to those passing at least some of the higher costs on to customers.

1b. If costs (including wages) are increasing, how has your firm’s ability to pass those increases on to customers changed over the past six months?
  May '18
(percent)
Dec. '18
(percent)
Aug. '19
(percent)
May '21
(percent)
Nov. '22
(percent)
Much easier now 3.1 1.6 2.2 3.8 2.6
Somewhat easier now 21.0 15.0 13.2 22.2 21.2
Similar to six months ago 42.1 41.5 46.9 46.9 40.5
Somewhat harder now 19.5 25.4 27.2 16.3 24.9
Significantly harder now 14.4 16.6 10.5 10.9 10.8

NOTES: 269 responses. This question was posed only to those having increasing costs.

2. How has your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, changed over the past six months?
  Dec. '18
(percent)
May '19
(percent)
Dec. '21
(percent)
Nov. '22
(percent)
Increased substantially 5.3 4.0 11.9 3.0
Increased slightly 22.6 22.5 34.3 24.0
Remained the same 27.9 31.7 17.8 27.0
Decreased slightly 33.7 33.7 25.8 33.0
Decreased substantially 10.6 8.0 10.2 13.0

NOTE: 300 responses.

3. How do you expect your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, to change over the next six months?
  Nov. '22
(percent)
Increased substantially 4.0
Increased slightly 29.2
Remained the same 27.2
Decreased slightly 30.6
Decreased substantially 9.0

NOTE: 301 responses.

Special Questions Comments

These comments have been edited for publication.

Support Activities for Transportation
  • Any increase in operating margin will be due to operational fixes, not market conditions.
Warehousing and Storage
  • We are on a modest growth trajectory, with revenues growing faster than costs. We do not plan a general price increase but will make an inflationary adjustment in January that will capture some of the cost increases we have seen. We only make that adjustment once per year, so to date, we have not been able to pass on higher costs to our customers.
Publishing Industries (Except Internet)
  • As a venture-backed company, our costs include our cost of capital. While labor costs have increased, it is the rising cost of capital that is of most concern to us. Historically, we have been able to keep prices low for our customers, subsidizing them with outside financing as we scale. That is no longer a viable option given cost of capital and restricted access to capital in a high-rate environment. To shore up margin, we are increasing prices but do not anticipate having to increase prices again for a while.
Credit Intermediation and Related Activities
  • As loan demand decreases, competition for loans will increase. The cost of deposits is increasing, and with less liquidity available at banks, the market price for deposits is heating up.
Insurance Carriers and Related Activities
  • As an insurance agent, we pass through our costs via the premiums charged by the insurance companies. So that's something we don't control. What we do control is providing coverage options to help mitigate any premium increases that our customers need help to pay.
Real Estate
  • Workers are holding us hostage for higher wages to combat the inflation they are experiencing and because they know the labor market is tight. Meanwhile, our revenues are tied to a fixed percentage of the rental revenue we can generate. Right now, we are having to decrease rents to maintain occupancy and generate what revenue we can. Profits are eroding, and our ability to grow is being impaired.
Professional, Scientific and Technical Services
  • [We are] proactively raising prices based on rising costs and including additional services to add value.
  • Many of our contracts are government fixed-priced contracts awarded prior to the current rate adjustments. There is no contractual method to adjust for inflation or upward rate adjustments. The business is contractually bound for the period of the contract.
  • For professional services, firm owners and high-level managers are working harder and longer in order to pick up slack due to a drop in remote work productivity, increased training and quality assurance efforts. They are also facilitating child/elderly care demands.
Administrative and Support Services
  • We were unable to capture [recover] much of the increased costs earlier this year. We had to honor our contracts. We are getting better at building in the increases now.
  • Replacement costs for nondestructive testing inspection equipment are our most significant driver of increased costs. Again, the vendors blame the chipmakers, and the chipmakers blame COVID, which leads to six months-plus lead times and two times the price for the same unit. The second-highest driver is the cost of chemicals from our suppliers, which has tripled in the last year, and we do not see an end to either of these issues.
Ambulatory Health Care Services
  • In health care, the issue is declining reimbursement from the payers, combined with wage inflation. We also are dealing with employee shortages.
  • As a health care provider, we are at the mercy of the insurance companies and have not had a pricing increase in years, while our costs for supplies and labor have increased more than 20 percent.
Food Services and Drinking Places
  • Because sales are up slightly, it is very difficult to pass on the increases in our costs, which are coming across the board in every category. We can do this for a time, but something will have to give in the form of reduced capital expenditures and perhaps dialing back wages as the worst-case scenario.
Personal and Laundry Services
  • Employees’ commission plans have been lowered to reduce labor expenses.

Texas Retail Outlook Survey

Data were collected November 14–22, and 65 Texas retailers responded to the survey.

1. If costs (including wages) are increasing, to what extent are you passing the higher costs on to customers in the way of price increases?
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Aug. '22
(percent)
Nov. '22
(percent)
None 20.4 26.2 14.3 14.0 9.4 19.7
Some 51.0 35.7 34.3 44.2 47.2 36.1
Most 18.4 26.2 40.0 27.9 24.5 31.1
All 10.2 11.9 11.4 14.0 18.9 13.1

NOTE: 65 responses.

1a. How are you doing this? Please select all that apply.
  May '21
(percent)
Jul. '21
(percent)
Dec. '21
(percent)
May '22
(percent)
Nov. '22
(percent)
Raising prices this year 71.8 90.3 83.3 91.7 81.6
Raising prices next year 43.6 35.5 76.7 11.1 34.7
Offering reduced product or service for the same price 2.6 12.9 13.3 11.1 8.2
Offering variable pricing or adding contract contingencies to allow for rising input costs 10.3 3.2 3.3 2.8 8.2
Adding a temporary price surcharge 2.6 * 0.0 5.6 10.2
Other 2.6 6.5 0.0 0.0 2.0

*This answer choice was not asked in the July ’21 survey.
NOTES: 49 responses. This question was posed only to those passing at least some of the higher costs on to customers.

1b. If costs (including wages) are increasing, how has your firm’s ability to pass those increases on to customers changed over the past six months?
  May '18
(percent)
Dec. '18
(percent)
Aug. '19
(percent)
May '21
(percent)
Nov. '22
(percent)
Much easier now 2.4 5.3 2.1 6.4 3.3
Somewhat easier now 24.4 7.9 14.6 44.7 23.0
Similar to six months ago 31.7 28.9 39.6 27.7 32.8
Somewhat harder now 24.4 36.8 33.3 14.9 29.5
Significantly harder now 17.1 21.1 10.4 6.4 11.5

NOTES: 61 responses. This question was posed only to those having increasing costs.

2. How has your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, changed over the past six months?
  Dec. '18
(percent)
May '19
(percent)
Dec. '21
(percent)
Nov. '22
(percent)
Increased substantially 2.6 2.3 16.2 3.1
Increased slightly 10.3 15.9 32.4 13.8
Remained the same 23.1 27.3 21.6 21.5
Decreased slightly 41.0 43.2 21.6 47.7
Decreased substantially 23.1 11.4 8.1 13.8

NOTE: 65 responses.

3. How do you expect your firm’s operating margin, defined as earnings before interest and taxes (EBIT) as a share of total revenue, to change over the next six months?
  Nov. '22
(percent)
Increased substantially 0.0
Increased slightly 10.8
Remained the same 33.8
Decreased slightly 43.1
Decreased substantially 12.3

NOTE: 65 responses.

Special Questions Comments

These comments have been edited for publication.

Merchant Wholesalers, Nondurable Goods
  • We are cost-plus, so as input costs rise, our margins get squeezed. We try to claw back some of the lost margin, but there is real resistance to any additional price increases.
Motor Vehicle and Parts Dealers
  • We see continuing revenue growth through the first half of 2023, but margin pressures will reduce profitability by a couple of points.
  • As supply increases in 2023, our margins will decrease. Current high margins are strictly a result of product shortage.
Building Material and Garden Equipment and Supplies Dealers
  • You [the Federal Reserve] are moving too fast too late.
Health and Personal Care Stores
  • Pharmacies continue to discover new avenues to penetrate the health care space, which seems to be governed by pharmacy benefit managers and large conglomerates. By either handling the low-margin, volume-based retail prescriptions, which allow the pharmacy to stay in the "middle of the pack" unnoticed, or finding a niche in a specialty division, independent pharmacies are attempting to fight back by highlighting service and convenience. Due to the success of some of the independent pharmacies, they become targets for "random" audits by pharmacy benefit managers, lose major contracts (which pushes them out of competition) or are forced to transfer prescriptions to pharmacy benefit-manager-owned pharmacies.
Nonstore Retailers
  • We are doing the best we can to increase our prices to cover increased expenses.

Questions regarding the Texas Business Outlook Surveys can be addressed to Emily Kerr at emily.kerr@dal.frb.org.

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