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Surveys

Special Questions

Texas Business Outlook Surveys
May 27, 2025

Special Questions

For this month’s survey, Texas business executives were asked supplemental questions on artificial intelligence (AI). Results below include responses from participants of all three surveys: Texas Manufacturing Outlook Survey, Texas Service Sector Outlook Survey and Texas Retail Outlook Survey.

Texas Business Outlook Surveys

Data were collected May 13–21, and 326 Texas business executives responded to the surveys.

1. If your firm is, or expects to be, impacted by higher tariffs, are you planning to increase the use of automation and/or artificial intelligence (AI) in response?
  May '25
(percent)
Yes, definitely 10.6
Yes, probably 15.2
No 51.7
Don’t know 22.4

NOTE: 263 responses.

The following prompt was given to those answering yes in question 1.

1a. Please explain.

Responses can be found on the individual survey Special Questions results pages, accessible by the tabs above.

For the remaining questions, respondents were provided the following definitions: Traditional AI relies on explicit programming to execute specific tasks. Examples include search algorithms and recommendations or predictions based on past trends. These AIs have been trained to follow given rules and perform tasks, but they don’t create anything new. Generative AI is distinct from traditional AI in that it autonomously generates new content. Examples include written content creation like ChatGPT, question answering like sales or customer service chatbots, and enhanced code and/or software development.

2. Is your firm currently using AI?
  April '24
(percent)
May '25
(percent)
Yes, traditional AI 12.6 17.0
Yes, generative AI 5.6 11.9
Yes, both traditional and generative AI 14.0 23.9
Yes, but don’t know which type 6.1 6.3
No, but planning to do so in the next 12 months 16.5 19.2
No, and we have no plans to do so in the near future 37.2 18.2
Don’t know 8.1 3.5

NOTE: 318 responses.

2a. Do you plan to use traditional AI, generative AI, or both?
  May '25
(percent)
Traditional AI 19.7
Generative AI 4.9
Both 23.0
Don’t know 52.5

NOTES: 61 responses. This question was only posed to respondents who said in question 2 they are planning to use AI in the next 12 months.

2b. What specific generative AI tools are you using? Please select all that apply.
  May '25
(percent)
ChatGPT 81.6
Generative AI tools embedded in existing software (for example, Microsoft Copilot) 41.2
Gemini 21.1
Github Copilot 12.3
Other 24.6

NOTES: 114 responses. This question was only posed to respondents who said in question 2 they are using generative AI. Respondents selecting "Other" were asked to explain, and the most common tools cited were Claude, Grok and internally created tools.

3. How is your firm using/planning to use generative AI? Please select all that apply.
  May '25
(percent)
Marketing/advertising 55.7
Customer service 49.7
Business analysis/predictive analytics 47.0
Process automation 45.6
Research and development 35.6
Accounting 18.1
Cybersecurity/fraud detection 17.4
Recruitment 16.1
Quality control 14.1
Supply-chain optimization 13.4
Other 8.7

NOTES: 149 responses. This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months.

4. On net, how has the use of generative AI affected employment at your firm, or how do you expect it to?
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) our need for workers 3.0 0.0 2.7
Decrease(d) our need for workers 8.3 6.3 8.1
Change(d) the type of workers we need but not the number 15.9 31.3 17.6
Did not/will not impact our need for workers 64.4 43.8 62.2
Don’t know 8.3 18.8 9.5
Number of responses 132 16 148

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "How has the use of generative AI affected employment at your firm?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "How do you expect the use of generative AI to affect employment at your firm?" and response choices were in future tense. Results are displayed separately as well as combined.

4a. Please indicate the change (or expected change) in employment/workers by skill level due to the use of generative AI.
Firms using generative AI
  Increased
(percent)
No change
(percent)
Decreased
(percent)
Don’t know
(percent)
Number of responses
Low-skill positions (typically require high school diploma or less and minimal work experience) 6.1 51.5 33.3 9.1 33
Mid-skill positions (typically require some college or technical training) 24.2 39.4 33.3 3.0 33
High-skill positions (typically require college degree or higher) 59.4 28.1 9.4 3.1 32
Firms planning to use generative AI
  Increased
(percent)
No change
(percent)
Decreased
(percent)
Don’t know
(percent)
Number of responses
Low-skill positions (typically require high school diploma or less and minimal work experience) 16.7 16.7 50.0 16.7 6
Mid-skill positions (typically require some college or technical training) 33.3 33.3 16.7 16.7 6
High-skill positions (typically require college degree or higher) 33.3 50.0 0.0 16.7 6
Combined (firms using and planning to use generative AI)
  Increased
(percent)
No change
(percent)
Decreased
(percent)
Don’t know
(percent)
Number of responses
Low-skill positions (typically require high school diploma or less and minimal work experience) 7.7 46.2 35.9 10.3 39
Mid-skill positions (typically require some college or technical training) 25.6 38.5 30.8 5.1 39
High-skill positions (typically require college degree or higher) 55.3 31.6 7.9 5.3 38

NOTES: 39 responses. This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked to indicate the change in employment/workers by skill level due to the use of generative AI and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked to indicate the expected change in employment/workers by skill level due to the use of generative AI and response choices were in future tense. Results are displayed separately as well as combined.

5. What benefits has your firm experienced or does your firm expect to experience from using generative AI? Please select all that apply. 
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) productivity 60.6 50.0 59.5
Access to better and/or more timely information 45.5 56.3 46.6
Improvement in customer relationships 24.2 43.8 26.4
Reduction in costs 21.2 37.5 23.0
Increase(d) revenue/sales 13.6 31.3 15.5
Improved (improvement in) ability to find and hire new workers 5.3 6.3 5.4
Other 8.3 6.3 8.1
None/too soon to tell  17.4 N/A N/A
Number of responses 132 16 148

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "What benefits has your firm experienced from using generative AI?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "What benefits does your firm expect to experience from using generative AI?" and response choices were in future tense. Results are displayed separately as well as combined.

6. What concerns do you have regarding the use of generative AI, if any? Please select all that apply.
  May '25
(percent)
Misinformation 55.9
Privacy 47.3
Social surveillance and/or manipulation 33.5
Bias and/or discrimination 25.9
Difficulty hiring workers with AI skills 14.1
Workforce reduction/layoffs 8.6
Other 7.3
No concerns 21.1

NOTE: 313 responses.

Survey respondents were given the opportunity to also provide comments, which can be found in the Comments tab above.

Texas Manufacturing Outlook Survey

Data were collected May 13–21, and 78 Texas manufacturers responded to the survey.

1. If your firm is, or expects to be, impacted by higher tariffs, are you planning to increase the use of automation and/or artificial intelligence (AI) in response?
  May '25
(percent)
Yes, definitely 12.7
Yes, probably 19.7
No 52.1
Don’t know 15.5

NOTE: 71 responses.

The following prompt was given to those answering yes in question 1.

1a. Please explain.
Textile product mills
  • We are trying to find ways to reduce costs as we expect prices will increase. We are looking at ways to use AI and automate labor and processes more than ever before.
Chemical manufacturing
  • A number of applications are in trial. It’s difficult to know what will be effective.
Machinery manufacturing
  • There are AI tools that we have become aware of that could potentially assist us in responding to increased tariffs and other costs.
Fabricated metal product manufacturing
  • We will need to explore any and all cost savings opportunities (efficiency gains).
  • It’s not so much a tariff issue; it’s mostly because we cannot get enough labor.
Computer and Electronic Product Manufacturing
  • We will continue to strive to implement automation, but this is not primarily driven by tariffs. Tariffs may play a small role, but the emphasis would be on increasing efficiency and the reduction or elimination of repetitive motion.
  • Tariffs have affected our hardware costs, and we were already implementing AI to increase productivity.
Furniture and Related Product Manufacturing
  • We will explore automation to lower labor costs, since material input costs are increasing. 
Miscellaneous Manufacturing
  • We are leveraging our enterprise resource planning technology more and had to hire a production planning specialist. It is very expensive.
  • We are looking for ways to increase the types of products produced using more automated machinery already owned to reduce the need for more employees.

For the remaining questions, respondents were provided the following definitions: Traditional AI relies on explicit programming to execute specific tasks. Examples include search algorithms and recommendations or predictions based on past trends. These AIs have been trained to follow given rules and perform tasks, but they don’t create anything new. Generative AI is distinct from traditional AI in that it autonomously generates new content. Examples include written content creation like ChatGPT, question answering like sales or customer service chatbots, and enhanced code and/or software development.

2. Is your firm currently using AI?
  April '24
(percent)
May '25
(percent)
Yes, traditional AI 8.2 20.8
Yes, generative AI 3.5 10.4
Yes, both traditional and generative AI 10.6 14.3
Yes, but don’t know which type 5.9 3.9
No, but planning to do so in the next 12 months 15.3 20.8
No, and we have no plans to do so in the near future 47.1 24.7
Don’t know 9.4 5.2

NOTE: 77 responses.

2a. Do you plan to use traditional AI, generative AI, or both?
  May '25
(percent)
Traditional AI 18.8
Generative AI 6.3
Both 25.0
Don’t know 50.0

NOTES: 16 responses. This question was only posed to respondents who said in question 2 they are planning to use AI in the next 12 months.

2b. What specific generative AI tools are you using? Please select all that apply.
  May '25
(percent)
ChatGPT 73.7
Generative AI tools embedded in existing software (for example, Microsoft Copilot) 21.1
Gemini 10.5
Github Copilot 5.3
Other 31.6

NOTES: 19 responses. This question was only posed to respondents who said in question 2 they are using generative AI. Respondents selecting "Other" were asked to explain, and the most common tools cited were Claude, Grok and internally created tools.

3. How is your firm using/planning to use generative AI? Please select all that apply.
  May '25
(percent)
Marketing/advertising 77.8
Customer service 51.9
Business analysis/predictive analytics 44.4
Process automation 40.7
Research and development 37.0
Supply-chain optimization 25.9
Accounting 18.5
Cybersecurity/fraud detection 14.8
Quality control 11.1
Recruitment 11.1
Other 3.7

NOTES: 27 responses. This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months.

4. On net, how has the use of generative AI affected employment at your firm, or how do you expect it to?
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) our need for workers 0.0 0.0 0.0
Decrease(d) our need for workers 9.1 0.0 7.4
Change(d) the type of workers we need but not the number 9.1 0.0 7.4
Did not/will not impact our need for workers 68.2 60.0 66.7
Don’t know 13.6 40.0 18.5
Number of responses 22 5 27

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "How has the use of generative AI affected employment at your firm?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "How do you expect the use of generative AI to affect employment at your firm?" and response choices were in future tense. Results are displayed separately as well as combined.

5. What benefits has your firm experienced or does your firm expect to experience from using generative AI? Please select all that apply. 
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Access to better and/or more timely information 54.5 40.0 51.9
Increase(d) productivity 54.5 20.0 48.1
Reduction in costs 22.7 40.0 25.9
Improvement in customer relationships 13.6 20.0 14.8
Increase(d) revenue/sales 9.1 20.0 11.1
Improved (improvement in) ability to find and hire new workers 4.5 20.0 7.4
Other   4.5 20.0 7.4
None/too soon to tell  18.2 N/A N/A
Number of responses 22 5 27

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "What benefits has your firm experienced from using generative AI?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "What benefits does your firm expect to experience from using generative AI?" and response choices were in future tense. Results are displayed separately as well as combined.

6. What concerns do you have regarding the use of generative AI, if any? Please select all that apply.
  May '25
(percent)
Misinformation 57.3
Privacy 40.0
Social surveillance and/or manipulation 29.3
Bias and/or discrimination 24.0
Difficulty hiring workers with AI skills 14.7
Workforce reduction/layoffs 6.7
Other 6.7
No concerns 25.3

NOTE: 75 responses.

Survey respondents were given the opportunity to also provide comments, which can be found in the Comments tab above.

Texas Service Sector Outlook Survey

Data were collected May 13–21, and 248 Texas business executives responded to the survey.

1. If your firm is, or expects to be, impacted by higher tariffs, are you planning to increase the use of automation and/or artificial intelligence (AI) in response?
  May '25
(percent)
Yes, definitely 9.9
Yes, probably 13.5
No 51.6
Don’t know 25.0

NOTE: 192 responses.

The following prompt was given to those answering yes in question 1.

1a. Please explain.
Credit intermediation and related activities
  • Lower customer support costs and hopefully improved underwriting algorithms.
  • High tariffs continue to be a concern. Business slows down as tariffs continue to be negotiated.
Securities, commodity contracts and other financial investments and related activities
  • In areas where the risk-reward is worthwhile and compliant with regulatory needs.
  • There is an impetus to explore new or other cost-cutting measures.
  • That is assuming there are actually tariffs. If so, we will see the cost of delivering new buildings increase, and we will see changes in demand for our logistics business.  However, our house view is that the overall impact of tariffs will be muted. We are more concerned with the erosion of trust and confidence in the U.S. that could result from increased political instability.
  • We are exploring options.
Real estate
  • It's always a good time to take advantage of automation.
Administrative and support services
  • Seeking more efficiency and better use of technology.
Food services and drinking places
  • Crisis always brings new innovation and changes how we look at our business. We will seek equipment that could replace employees or reduce the need for labor and look to change our model.
Support Activities for Transportation
  • This needs to be done regardless of higher tariffs.
Publishing Industries (except Internet)
  • Elimination of other operating costs via automation is the easiest way to compensate for margin erosion for those that have the capital to do so.
Professional, Scientific, and Technical Services
  • We are a tech firm and we're all over AI. The privacy and General Data Protection Regulation constraints are a huge blocker.
  • Our prices for equipment and supplies have increased due to tariffs. No matter what, we are embracing AI as it enables us to accelerate the delivery of our services and products to our clients.
  • Currently using AI for meeting transcription, meeting prep and follow-up. Tariffs no doubt impact the stock and bond markets. We are primarily money managers, and this has created uncertainty in the markets, creating extra work and lower fee revenue.
  • Looking forward to general availability and lower prices of robots for simple tasks.
  • Automate tasks.
  • The IT business is dependent on the growth of our customers. As their growth and profits decline, so will their spending on IT.
  • I expect a 5 percent rise in construction pricing, making it that much harder to finance projects. I'm also concerned about the rising cost of insurance.
Ambulatory Health Care Services
  • More technology options in a push for higher productivity.
Religious, Grantmaking, Civic, Professional and Similar Organizations
  • We are incorporating summaries for our vendors and supporters. These sorts of routine communications can be better detailed and more timely.
  • Not directly related to a specific tariff, but part of the overall plan to offset cost increases.

For the remaining questions, respondents were provided the following definitions: Traditional AI relies on explicit programming to execute specific tasks. Examples include search algorithms and recommendations or predictions based on past trends. These AIs have been trained to follow given rules and perform tasks, but they don’t create anything new. Generative AI is distinct from traditional AI in that it autonomously generates new content. Examples include written content creation like ChatGPT, question answering like sales or customer service chatbots, and enhanced code and/or software development.

2. Is your firm currently using AI?
  April '24
(percent)
May '25
(percent)
Yes, traditional AI 13.9 15.8
Yes, generative AI 6.2 12.4
Yes, both traditional and generative AI 15.0 27.0
Yes, but don’t know which type 6.2 7.1
No, but planning to do so in the next 12 months 16.8 18.7
No, and we have no plans to do so in the near future 34.1 16.2
Don’t know 7.7 2.9

NOTE: 241 responses.

2a. Do you plan to use traditional AI, generative AI, or both?
  May '25
(percent)
Traditional AI 20.0
Generative AI 4.4
Both 22.2
Don’t know 53.3

NOTES: 45 responses. This question was only posed to respondents who said in question 2 they are planning to use AI in the next 12 months.

2b. What specific generative AI tools are you using? Please select all that apply.
  May '25
(percent)
ChatGPT 83.2
Generative AI tools embedded in existing software (for example, Microsoft Copilot) 45.3
Gemini 23.2
Github Copilot 13.7
Other 23.2

NOTES: 95 responses. This question was only posed to respondents who said in question 2 they are using generative AI. Respondents selecting "Other" were asked to explain, and the most common tools cited were Claude, Grok and internally created tools.

3. How is your firm using/planning to use generative AI? Please select all that apply.
  May '25
(percent)
Marketing/advertising 50.8
Customer service 49.2
Business analysis/predictive analytics 47.5
Process automation 46.7
Research and development 35.2
Accounting 18.0
Cybersecurity/fraud detection 18.0
Recruitment 17.2
Quality control 14.8
Supply-chain optimization 10.7
Other  9.8

NOTES: 122 responses. This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months.

4. On net, how has the use of generative AI affected employment at your firm, or how do you expect it to?
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) our need for workers 3.6 0.0 3.3
Decrease(d) our need for workers 8.2 9.1 8.3
Change(d) the type of workers we need but not the number 17.3 45.5 19.8
Did not/will not impact our need for workers 63.6 36.4 61.2
Don’t know 7.3 9.1 7.4
Number of responses 110 11 121

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "How has the use of generative AI affected employment at your firm?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "How do you expect the use of generative AI to affect employment at your firm?" and response choices were in future tense. Results are displayed separately as well as combined.

5. What benefits has your firm experienced or does your firm expect to experience from using generative AI? Please select all that apply. 
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) productivity 61.8 63.6 62.0
Access to better and/or more timely information 43.6 63.6 45.5
Improvement in customer relationships 26.4 54.5 28.9
Reduction in costs 20.9 36.4 22.3
Increase(d) revenue/sales 14.5 36.4 16.5
Improved (improvement in) ability to find and hire new workers 5.5 0.0 5.0
Other 9.1 0.0 8.3
None/too soon to tell  17.3 N/A N/A
Number of responses 110 11 121

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "What benefits has your firm experienced from using generative AI?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "What benefits does your firm expect to experience from using generative AI?" and response choices were in future tense. Results are displayed separately as well as combined.

6. What concerns do you have regarding the use of generative AI, if any? Please select all that apply.
  May '25
(percent)
Misinformation 55.5
Privacy 49.6
Social surveillance and/or manipulation 34.9
Bias and/or discrimination 26.5
Difficulty hiring workers with AI skills 13.9
Workforce reduction/layoffs 9.2
Other 7.6
No concerns 19.7

NOTE: 238 responses.

Survey respondents were given the opportunity to also provide comments, which can be found in the Comments tab above.

Texas Retail Outlook Survey

Data were collected May 13–21, and 46 Texas retailers responded to the survey.

1. If your firm is, or expects to be, impacted by higher tariffs, are you planning to increase the use of automation and/or artificial intelligence (AI) in response?
  May '25
(percent)
Yes, definitely 7.1
Yes, probably 16.7
No 52.4
Don’t know 23.8

NOTE: 42 responses.

The following prompt was given to those answering yes in question 1.

1a. Please explain.
Merchant Wholesalers, Durable Goods
  • We are using AI to help speed up tasks in administration functions.
Motor Vehicle and Parts Dealers
  • We want to embrace AI and use it in whatever way we can to improve our business model.         
Furniture and Home Furnishings Stores
  • We are training to better understand AI and how to use it for inventory management and purchasing.
Electronics and Appliance Stores
  • Less workers.
Building Material and Garden Equipment and Supplies Dealers
  • For estimating.
Food and Beverage Stores
  • Looking to AI for areas that can be optimized.
Clothing and Clothing Accessories Stores
  • Our accounting and IT team will begin to use ChatGPT and CoPilot to analyze past data to guide future decisions.

For the remaining questions, respondents were provided the following definitions: Traditional AI relies on explicit programming to execute specific tasks. Examples include search algorithms and recommendations or predictions based on past trends. These AIs have been trained to follow given rules and perform tasks, but they don’t create anything new. Generative AI is distinct from traditional AI in that it autonomously generates new content. Examples include written content creation like ChatGPT, question answering like sales or customer service chatbots, and enhanced code and/or software development.

2. Is your firm currently using AI?
  April '24
(percent)
May '25
(percent)
Yes, traditional AI 13.7 13.6
Yes, generative AI 7.8 6.8
Yes, both traditional and generative AI 9.8 20.5
Yes, but don’t know which type 2.0 4.5
No, but planning to do so in the next 12 months 13.7 25.0
No, and we have no plans to do so in the near future 47.1 22.7
Don’t know 5.9 6.8

NOTE: 44 responses.

2a. Do you plan to use traditional AI, generative AI, or both?
  May '25
(percent)
Traditional AI 9.1
Generative AI 0.0
Both 9.1
Don’t know 81.8

NOTES: 11 responses. This question was only posed to respondents who said in question 2 they are planning to use AI in the next 12 months.

2b. What specific generative AI tools are you using? Please select all that apply.
  May '25
(percent)
ChatGPT 100.0
Generative AI tools embedded in existing software (for example, Microsoft Copilot) 33.3
Gemini 8.3
Github Copilot 0.0
Other 25.0

NOTES: 12 responses. This question was only posed to respondents who said in question 2 they are using generative AI. Respondents selecting "Other" were asked to explain, and the most common tools cited were Claude, Grok and internally created tools.

3. How is your firm using/planning to use generative AI? Please select all that apply.
  May '25
(percent)
Customer service 66.7
Business analysis/predictive analytics 66.7
Supply-chain optimization 46.7
Marketing/advertising 40.0
Process automation 33.3
Accounting 26.7
Cybersecurity/fraud detection 26.7
Recruitment 20.0
Quality control 6.7
Research and development 6.7
Other   20.0

NOTES: 15 responses. This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months.

4. On net, how has the use of generative AI affected employment at your firm, or how do you expect it to?
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) our need for workers 0.0 0.0 0.0
Decrease(d) our need for workers 14.3 0.0 13.3
Change(d) the type of workers we need but not the number 14.3 0.0 13.3
Did not/will not impact our need for workers 71.4 100.0 73.3
Don’t know 0.0 0.0 0.0
Number of responses 14 1 15

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "How has the use of generative AI affected employment at your firm?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "How do you expect the use of generative AI to affect employment at your firm?" and response choices were in future tense. Results are displayed separately as well as combined.

5. What benefits has your firm experienced or does your firm expect to experience from using generative AI? Please select all that apply. 
  Firms using generative AI
(percent)
Firms planning to use generative AI
(percent)
Combined
(percent)
Increase(d) productivity 57.1 0.0 53.3
Access to better and/or more timely information 57.1 100.0 60.0
Improvement in customer relationships 35.7 0.0 33.3
Reduction in costs 14.3 0.0 13.3
Increase(d) revenue/sales 14.3 100.0 20.0
Improved (improvement in) ability to find and hire new workers 7.1 0.0 6.7
Other 0.0 0.0 0.0
None/too soon to tell  14.3 N/A N/A
Number of responses 14 1 15

NOTES: This question was only posed to respondents who said in question 2/2a they currently use generative AI or are planning to use it in the next 12 months. Respondents currently using generative AI were asked, "What benefits has your firm experienced from using generative AI?" and response choices were in past tense. Respondents planning to use generative AI in the next 12 months were asked, "What benefits does your firm expect to experience from using generative AI?" and response choices were in future tense. Results are displayed separately as well as combined.

6. What concerns do you have regarding the use of generative AI, if any? Please select all that apply.
  May '25
(percent)
Privacy 50.0
Misinformation 45.5
Social surveillance and/or manipulation 27.3
Bias and/or discrimination 15.9
Workforce reduction/layoffs 6.8
Difficulty hiring workers with AI skills 6.8
Other 9.1
No concerns 29.5

NOTE: 44 responses.

Survey respondents were given the opportunity to also provide comments, which can be found in the Comments tab above.

Special Questions Comments

Survey participants are given the opportunity to submit comments. Some comments have been edited for grammar and clarity.

Texas Manufacturing Outlook Survey
Computer and electronic product manufacturing
  • We rely on organic Google search for a lot of new customer leads. As more people use embedded AI [artificial intelligence] tools and search summaries, we are concerned that organic search results are pushed down the page and will be devalued.
Fabricated metal product manufacturing
  • We are experiencing delays in starting and receiving new orders.
Food manufacturing
  • I am older, 72 years. The changes being made today using AI are being adopted too quickly without fully understanding the long-term impact on the current workforce.
Machinery manufacturing
  • We're excited about AI, both traditional and generative. We will be utilizing it more and more each day as time goes on. It's a demand we have levied upon our team and will continue to encourage.
Miscellaneous manufacturing
  • AI is still so new and requires human oversight still. It cannot be fully relied on yet.
Transportation equipment manufacturing
  • Discerning what’s helpful and what’s not—conflicting confusion.
Texas Service Sector Outlook Survey
Real estate
  • AI [artificial intelligence] helps with marketing wording for real estate.
Professional, scientific, and technical services
  • AI is accelerating the quality of services and tasks we perform with its capabilities to traverse and synthesize succinct responses from a wide range of data sources.
  • We leaned in early to AI to bring it into our business. As a whole it has given us a competitive advantage, increased our productivity and helped the bottom line.
  • Haven't we all seen the movies or read the books where AI promises to improve quality of life only to see it go horribly wrong? Just sayin’ ...
  • AI will make the U.S. stronger, as the new tool can do computer coding without bugs (codes are needed everywhere) and also can find cures for hard problems like finding a cure for cancer.
  • Misinformation and bias are top concerns about using generative AI. Most users can be insidiously manipulated. How can we verify what is true? How will AI earn our trust?
Rental and leasing services
  • I view AI now as the next big leap in personal productivity, akin to the smartphone or the internet. We are using it any way we can and view it as a competitive advantage versus larger, slower adopters of technology. I predict that generative AI will be extremely disruptive to white-collar entry-level jobs (e.g., paralegals, marketing copywriters, bookkeepers, financial analysts, etc.)
Professional, scientific and technical services
  • I think generative AI growth will reduce our workforce. There are processes that can be replaced with AI. We are watching this very intently to try and see where the technology is going.
Food services and drinking places
  • The more we rely on AI the less security we have. We have already seen how AI can misinform the public for bad and for good. So, I have pros and cons but lean more toward bad.
Securities, commodity contracts and other financial investments and related activities
  • There is no doubt that everything a person does with AI is recorded. But it's for the greater good of AI development, so we should have no problem contributing.
Credit intermediation and related activities
  • Many of our data services are outsourced. We have less vendors in an attempt to reduce exposure to risk and extend our dependence on more sophisticated systems with the ability to provide innovation for managing data.
  • The issue with whatever "AI" is used will be its impact on staffing. The labels (generative or whatever) are subject to change as the technology evolves. Remember word processing, Wang, Word and all that? How many middle-management jobs were eliminated by spreadsheet programs?
Data processing, hosting and related services
  • Specific concerns about AI include patent and trademark infringement, copying and distributing proprietary code and processes. Our customers are greatly concerned about companies like ours using generative AI in our software services for them, particularly due to generative AI's propensity for biases.
Publishing industries (except internet)
  • While use of AI has currently shifted the type of personnel we need, we do anticipate that it will reduce the overall count of personnel we need over time.
  • We are in the early stages, but there is much potential for enhancing software products sold and in managing basic business efficiency and productivity.
Warehousing and storage
  • We're going to go very slow on the AI journey.
Real estate
  • If you work behind a screen, AI is going to render you much less valuable. It will be great for those anxious to avoid human interaction but will eventually backfire on society as increasing numbers retreat to a mindless world of subsistence where there is little to distract them from their screens. Those who manage to avoid this fate, learn practical trade skills and are willing to do physical work are going to be the winners. AI isn't going to fix toilets or build houses anytime soon. The folks who can and will do this will be worth their weight in gold. Already, we have maintenance guys who make more than the managers they work for. AI may replace our brains, but it's not going to replace our bodies or our physical needs.
Texas Retail Outlook Survey
Nonstore retailers
  • We have no experience with AI at present (other than searches). We are waiting to see if there are direct applications to our industry

Questions regarding the Texas Business Outlook Surveys can be addressed to Emily Kerr at emily.kerr@dal.frb.org.

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